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The traditional Art evaluation process is not just subjective and unclear but is also extremely complex and biased to some extent. The criteria recognized to evaluate artwork in the past few centuries has been ambiguous with no clear process defined. Considering today’s fast changing Digital world, can we use Digital engagements for a real evaluation criterion for Art work?
The major challenges faced in the Traditional Evaluation Process
Limited number of Artists or Art work can be evaluated within a period of time
When it comes to Art, what names usually pop up in your minds, Da vinci, Michelangelo? . But how many of us have heard of a Renaissance painter, Judith Leyster?
While she was successful during her lifetime, her reputation suffered after her death. Her entire oeuvre was passed off as work either by her contemporary Frans Hals or by her husband. Her signature was covered by collectors looking to make a profit due to the high market value of Frans Hals’ work.
As per the latest Art Basel & UBS Report (The Art Market 2019), although there are improvements made in terms of representation of Female Artists..
Persius, a Tallinn based Tech startup with presence, also in India, is working with Artists from around the globe to digitally empower them for the sustainable development of economies.
In the endeavour to provide creative knowledge to each and every child, Persius has partnered with Katha, a non-governmental organization for underprivileged children, to help achieve their 300 Million aim (https://www.katha.org/300m/) ‘Every child reading well, for fun and for meaning, to create a sustainable world for all”